One of the toughest, but most mission-critical, responsibilities of a project manager is to get people excited about the project before there is anything to show. We ask potential champions to engage and connect with something that isn’t yet real — something that exists as a concept only. Once they “buy in” and become enthusiastic, they can rally the support of their colleagues, help to pull together project funding and open the doors to key SMEs and gatekeepers. But how can we inspire support for a non-existent finished product?
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