Audio: Think Small [Time – 5:55, File Size – 5.5 MB]
“Conventional wisdom says that to beat your competitors you need to one-up them. If they have four features, you need five (or 15, or 25). If they’re spending x, you need to spend xx. If they have 20, you need 30. This sort of one-upping Cold War mentality is a dead-end… expensive, defensive, and paranoid… So what to do then? The answer is less. … [and] less means:
- Less features
- Less options/preferences
- Less people and corporate structure
- Less meetings and abstractions
- Less promises”
— from Getting Real: the Smarter, Faster, Easier Way to Build a Successful Web Application, by web-based application builder, 37signals.
So… does your project really need to be that big and complicated? Are you sure it couldn’t be tighter, smaller, and a lot more fun?
Read the rest of this entry »